PRINT CAPTURES THE ESSENCE
I still believe the measure of good thinking in advertising communications is how a thought can be captured in a single frame or image. And yes, I do think carousels suck. Anyway, these days, they're called 'posts'. I still love traditional print media because it's a true craft that not everyone can do - and it can still function effectively in the digital world when used correctly and thoughtfully as part of a bigger idea. Never hire anyone who can't do print.