Your first choice is not always your best choice.
Money Hero is part of a larger Financial Group known as 'Compare Asia.' This commercial was created for several Pan-Asian countries, including Hong Kong, Singapore and Taiwan.
The defining aspect of the strategy was the fact that most people were simply taking out finance opportunities available to them only via the big banks, and that thanks to Money hero, having choice was now their greatest asset - something they had previously overlooked, due to the status quo.