‘Don’t Look Away’ is an emotional, interactive web experience showing a boy seeing for the first time after eye surgery.
Using eye detection within the webcam, it demonstrates the importance of paying attention to our campaign message, and show how the simple act of ‘not looking away’ can dramatically improve a life. When the user looked away, the screen turned to darkness. But when the user made eye-contact with the screen, the darkness disappeared allowing users to see the world through the eyes of the young patient. It's amazing of what can happen if we don’t look away.
Awards:
HK4A Kam Fan Awards:
Cyber: Grand Prix - Gold
Cyber: Best Use Of Technology & Innovation - Gold
Cyber: Website / Minisite (Campaign Site) - Silver
Film: Interactive Video - Silver
Media: Media Single - Best Use of Digital Platforms - Bronze
Promo & Activation: Digital & Social - Use of Digital Media - Bronze
Kam Fan
Cannes Lions Finalist
FWA Site Of The Day
Google Creative Sandbox