Nike Air Max Day

Nike Air Max is a cultural phenomenon in Hong Kong. The brand is loved almost beyond reason. Our brief was to celebrate 30 years of the iconic shoe with the people of Hong Kong. So we developed 'Step Back In Time' - an interactive retrospective activation designed to inspire people to engage with specially created art pieces, reminding them of the early days of the awesome Nike Air Max collection. Via sight, sound, smell, taste and touch, we took people back to 1987 - and back to the present day again.